The AOC Cahors is celebrating its fortieth anniversary. After a long period of declining sales figures, the succes of the “black wines” of Cahors is growing again. The combination of increased sales efforts, leaving fallow 568 acres of vineyards and less abundant crops resulted in higher export figures in 2010. In 2000, Cahors exported only six percent of its harvest. In 2010 export figures rose to 15%. The stocks of older vintages is slinking. In 2012, there is even a predicted shortage of Cahors wine. Prices for bulk wines from Cahors remain down. In the peak year 2002 a hectolitre Cahors cost 130 euros. This fell to 70 euros per hectolitre in 2005/2007. In 2010 prices rose again to 90 euros per hectolitre. Eighty percent of the AOC is planted with Malbec. That this difficult grape can produce tasty, early drinking wines is proved by the Argentines. The area of Malbec in Argentina is much larger than that in Cahors: 27,000 ha against 3700 ha.