I drink champagne when I’m happy and when I’m sad. Sometimes I drink it when I’m alone. When I have company I consider it obligatory. I trifle with it if I’m not hungry and drink it when I am. Otherwise I never touch it – unless I’m thirsty. — Madame Bollinger, The renowned Bollinger champagne house was managed by Madame Bollinger from 1941 to 1971. She was known for the shameless promotion of her champagnes.